You might already be familiar with the timestamps used in YouTube comments to provide video highlights.
Since 2020, YouTube has added this timestamp feature on its video player, now displaying "video chapters". Users can thus quickly jump to the section of their choice within the video.
As a result, you need more than ever to optimize these timestamp elements. They will help you improve the playback time and engagement rate of your YouTube videos, not to mention the obvious SEO impact. Here's how you can do that.
As they will display on YouTube video player and Google search results, timestamps have become an essential way to engage your audience. They allow them to skip a less interesting sequence, and directly watch the most relevant sequence for them.
By optimizing them properly, you maximize user engagement for your videos. In addition, by appearing on Google search results as a smart SERP, you improve your ranking on the queries that matter. In all, good timestamps on your video helps you to:
If you're interested, here's a complete guide to getting it right.
Before time codes were displayed in the YouTube player, you could already add them in the description or in the commentary to highlight relevant video sequences. Now that YouTube is displaying video chapters, the process is the same: manually type in the timecodes in this format (which you can copy/paste and replace):
0:00 ______
1:00 ______
2:00 ______
3:00 ______
4:00 ______
5:00 ______
6:00 ______
If you have transcribed it correctly, the time codes will appear in blue. Your description will look like this:
And the timestamp sequences will appear on the YouTube video player like this:
As you can see, users just need to navigate through the video timeline and click on the time sequence they are interested in. If you cut your video correctly and choose the right chapter titles, they can save them a lot of time. Furthermore, Google consider also this time description to rank your video. So to optimize this crucial elements, here are some tips:
With all this, you make viewers want to watch the video sequence they like and to like and comment if it meets their needs.
Yes, YouTube timestamps can be translated. To do so, you just have to activate the translation of your video into other languages in the YouTube Studio. You can then note a translation of your description, and thus translate your timestamps.
You can also have YouTube URLs that redirect directly to the clip of your choice. To do this, simply add &t=xhx'mx''s at the end of the URL with x being the number of hours, x' the number of minutes and x'' the number of seconds. Something like that :
https://www.youtube.com/watch?v=KD9ihGIdjF4&t=30s
https://www.youtube.com/watch?v=KD9ihGIdjF4&t=1m30s
https://www.youtube.com/watch?v=KD9ihGIdjF4&t=1h30m30s
You can also use the embed feature to get the job done faster. To do this, click on "Share" below the video, then check the "Start at" box and note the time in this format 00:00:00.
As a user, you can also indicate the highlights of a video by typing the same timestamp format in the comments:
Want to improve the performance of your YouTube videos even more? Then quality captions are a must to make your video accessible to any audience. They allow you to :
Checksub is an automatic subtitle generator that transcribes, synchronizes and translates your videos in no time. With its advanced speech recognition technology and ergonomic subtitle editor, you can make subtitles 3 times faster than on YouTube. We guarantee it!
And if not, we hope we've helped you speed up the performance of your YouTube videos!
